Why Value is So Important for Your Social Media Campaign What is the secret to being successful on social media? The answer is simple: delivering value. This might sound obvious to you, or perhaps it’s just obtuse and confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this […]
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The Power of the Value Proposition If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks. The answer to that is nearly always emotion. If you’re trying to sell to someone by reasoning with them, then you are
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The Forgotten Power of Online Communities Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even
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How to Make Your Posts Interesting There’s one big problem with a huge amount of the content on the web right now… And that’s that it’s not interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic
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How to Look More Professional as a Brand If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and
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How to Create the Kind of Content That Gets Shared If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist
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How to Create a Personal Brand When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and
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Creating Your Facebook Page When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly
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How to Create a Brand That People Want to Get Behind If you want to make the maximum impact on the web, then it’s not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog – something
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